{"id":14978,"date":"2022-03-02T09:40:03","date_gmt":"2022-03-02T08:40:03","guid":{"rendered":"https:\/\/www.estudiahosteleria.com\/blog\/?p=14978"},"modified":"2022-07-29T13:16:23","modified_gmt":"2022-07-29T11:16:23","slug":"masterclass-online-tecnicas-de-neuromarketing-aplicadas-a-la-restauracion","status":"publish","type":"post","link":"https:\/\/www.estudiahosteleria.com\/blog\/seminarios-esah\/masterclass-online-tecnicas-de-neuromarketing-aplicadas-a-la-restauracion","title":{"rendered":"Masterclass Online | T\u00e9cnicas de neuromarketing aplicadas a la restauraci\u00f3n"},"content":{"rendered":"\n

El jueves 10 de marzo de 2022 contaremos con Antonio Borrego<\/strong> para impartir la masterclass online: T\u00e9cnicas de neuromarketing aplicadas a la restauraci\u00f3n<\/strong>.<\/p>\n\n\n\n\n\n\n\n

Fecha<\/strong>:\u00a0jueves 10 de marzo
Horario<\/strong>: 10.00 h.
Lugar:<\/strong> Online
Ponente<\/strong>: Antonio Borrego
Inscripciones:<\/strong> aqu\u00ed<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Objetivo del seminario:<\/h2>\n\n\n\n

Conocer la importancia que tiene la carta como elemento de marketing y las t\u00e9cnicas existentes para mejorar su rentabilidad.<\/p>\n\n\n\n

Contenidos:<\/h2>\n\n\n\n

La carta<\/h3>\n\n\n\n

a. La pir\u00e1mide de Maslow
b. Motivos por los que acudimos a un restaurante.
c. Consideraciones generales
d. La carta f\u00edsica
e. La carta on line<\/p>\n\n\n\n

Creaci\u00f3n y an\u00e1lisis de la carta<\/h3>\n\n\n\n

a. Tama\u00f1o
b. La inversi\u00f3n
c. La calidad
d. El precio
e. Instrumentos de an\u00e1lisis<\/p>\n\n\n\n

Revenue management<\/h3>\n\n\n\n

a. Revenue y yield management
b. Nuestro producto
c. La configuraci\u00f3n de la carta seg\u00fan el neuromarketing
d. Merchandising
e. T\u00e9cnicas de neuromarketing
f. T\u00e9cnicas traicionales<\/p>\n\n\n\n

Conoce mejor a nuestro ponente:<\/h2>\n\n\n\n

Antonio Borrego<\/h3>\n\n\n\n

Formaci\u00f3n<\/h3>\n\n\n\n

Licenciatura en Ciencias Econ\u00f3micas y Empresariales. Universidad de Sevilla
2 a\u00f1os Diplomatura en Turismo. Universidad de Sevilla
Curso N\u00f3minas y Personal. C\u00e1mara de Comercio de Sevilla<\/p>\n\n\n\n

Experiencia Profesional<\/h3>\n\n\n\n

Administrador de Consultora An\u00e1lisis y Soluciones de Gesti\u00f3n. 2001 – Actualidad
Administrador de Restiges, empresa de programaci\u00f3n de software para la hosteler\u00eda. 2014 – Actualidad
Director de Cadena Hotelera VIME HOTELES. 2001-2004<\/p>\n\n\n\n

Si deseas asistir,\u00a0puedes hacer tu <\/strong>inscripci\u00f3n gratuita<\/strong> <\/h2>\n","protected":false},"excerpt":{"rendered":"

El jueves 10 de marzo de 2022 contaremos con Antonio Borrego para impartir la masterclass online: T\u00e9cnicas de neuromarketing aplicadas a la restauraci\u00f3n.<\/p>\n","protected":false},"author":4,"featured_media":14985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[410],"tags":[],"yoast_head":"\nSeminarios ESAH - Masterclass Online | T\u00e9cnicas de neuromarketing aplicadas a la restauraci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.estudiahosteleria.com\/noticias\/masterclass-online-tecnicas-neuromarketing\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seminarios ESAH - Masterclass Online | T\u00e9cnicas de neuromarketing aplicadas a la restauraci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"El jueves 10 de marzo de 2022 contaremos con Antonio Borrego para impartir la masterclass online: T\u00e9cnicas de neuromarketing aplicadas a la restauraci\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.estudiahosteleria.com\/noticias\/masterclass-online-tecnicas-neuromarketing\" \/>\n<meta property=\"og:site_name\" content=\"Blog de la Escuela ESAH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CampusSEAS\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ESAHEstudiosSuperioresAbiertosdeHosteleria\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-02T08:40:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-29T11:16:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.estudiahosteleria.com\/blog\/wp-content\/uploads\/2022\/03\/blog_2022_03_10_euromarketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"637\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ESAH, Estudios Superiores Abiertos de Hosteleria\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ESAH_Hosteleria\" \/>\n<meta name=\"twitter:site\" content=\"@Campus_SEAS\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ESAH, Estudios Superiores Abiertos de Hosteleria\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.estudiahosteleria.com\/noticias\/masterclass-online-tecnicas-neuromarketing#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.estudiahosteleria.com\/blog\/seminarios-esah\/masterclass-online-tecnicas-de-neuromarketing-aplicadas-a-la-restauracion\"},\"author\":{\"name\":\"ESAH, Estudios Superiores Abiertos de Hosteleria\",\"@id\":\"https:\/\/www.estudiahosteleria.com\/blog\/#\/schema\/person\/712feeb21ab3b9d191082f4d83345860\"},\"headline\":\"Masterclass Online | T\u00e9cnicas de neuromarketing aplicadas a la restauraci\u00f3n\",\"datePublished\":\"2022-03-02T08:40:03+00:00\",\"dateModified\":\"2022-07-29T11:16:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.estudiahosteleria.com\/blog\/seminarios-esah\/masterclass-online-tecnicas-de-neuromarketing-aplicadas-a-la-restauracion\"},\"wordCount\":227,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.estudiahosteleria.com\/blog\/#organization\"},\"articleSection\":[\"Seminarios ESAH\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.estudiahosteleria.com\/noticias\/masterclass-online-tecnicas-neuromarketing#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.estudiahosteleria.com\/blog\/seminarios-esah\/masterclass-online-tecnicas-de-neuromarketing-aplicadas-a-la-restauracion\",\"url\":\"https:\/\/www.estudiahosteleria.com\/noticias\/masterclass-online-tecnicas-neuromarketing\",\"name\":\"Seminarios ESAH - 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